The Dandy Warhols arrived at the height of the Portland, Oregon grunge movement, but defied their heritage from the start by releasing Velvet Underground-inspired psychedelic albums with musical nods to Ride and My Bloody Valentine. At a time when licensing songs to television commercials was considered selling out, The Dandys bucked the trend and gained considerable mainstream exposure by lending their hit college radio track, Bohemian Like You to a Vodaphone commercial, inadvertently blazing a trail for future independent artists to use mass advertising mediums as a means of publicity. Over a decade after their inception, The Dandys still exist on the cusp of a mainstream success which they simultaneously invite and disdain with equal measure. The Dandys march to the beat of their own drum whether that means marching into mainstream acceptance on one album and then away from it on the next.