Nik Cohn’s love of hip-hop goes back to its beginnings, and his love of New Orleans even further, to when he passed through on tour with The Who and discovered a place whose magic has never failed to seize him. As a white, foreign-born writer without money or bling, he would seem the least likely rap impresario imaginable, yet he plunges into this violent and poverty-ravaged world as a would-be producer. His passionate involvement with the music and the people who make it leads him through a New Orleans–wards, clubs, and projects–hidden from anyone not born to it: a journey into the heart of the hip-hop dream. En route, he immerses us in lives we scarcely think about, and then only with ignorance and fear, lives at once desperate, heroic, and endlessly enterprising as these men and women driven by talent and passion struggle to survive. Cohn captures a music that’s hugely popular but rarely understood, and with transcendent humanity he reveals this beloved city in all its tragic beauty